Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made...
By Lon Safko
Paperback: 288 pages
Publisher: McGraw-Hill Education; 1 edition (September 25, 2012)
Product Dimensions: 6.1 x 0.6 x 9.1 inches
Amazon Rank: 163413
Format: PDF ePub TXT book
I'm actually studying how to implement this idea for my own companies, and for other companies that I consult for, with Lon's Fusion Marketing Academy. So far it's given me a lot of good insight as to how I don't need to spend a lot of money to mark