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Business and Money Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society) Book ISBN-10 9780801869143, ISBN-13 978-0801869
 Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society) ePub fb2 ebook

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imaginin...

By Regina Lee Blaszczyk
Series: Studies in Industry and Society (Book 16)
Paperback: 408 pages
Publisher: Johns Hopkins University Press (June 19, 2002)
Language: English
ISBN-10: 9780801869143
ISBN-13: 978-0801869143
ASIN: 0801869145
Product Dimensions: 6.1 x 1 x 9.2 inches
Amazon Rank: 1323672
Format: PDF Text djvu ebook

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Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imaginin...
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