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Business and Money 22 Irrefutable Laws of Advertising: And When to Violate Them Book ISBN-10 0470821868, ISBN-13 978-0470821
 22 Irrefutable Laws of Advertising: And When to Violate Them PDF ePub fb2 book

22 Irrefutable Laws of Advertising: And When to Violate Them

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today....

By Michael Newman
Paperback: 350 pages
Publisher: Wiley; 1 edition (January 30, 2006)
Language: English
ISBN-10: 0470821868
ISBN-13: 978-0470821862
Product Dimensions: 6.2 x 1 x 9.1 inches
Amazon Rank: 4986276
Format: PDF ePub djvu ebook

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This book is a series of short essays about the elements that contribute to good advertising. The 22 "laws" are really not laws at all. Each one is an informative, inspirational article about a particular point in advertising's creative or management

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today....
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